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From large corporations to small-town mom-and-pop stores to mompreneurs who work from home, e-commerce is key to keeping revenue streams flowing and business going. In fact, e-commerce really is the only way for you to ensure the longevity of your business these days, especially if you are a small retailer.

Why? Because your customers don't always live in your neighborhood. You need to understand your customers and then find them wherever in the world they are in order to provide them with great value, products and services.

In today's marketplace, small business owners must make their ecommerce efforts a resounding success in order to survive. However, many business owners looking to take the plunge into e-commerce - or who have just started selling online - don't know how to maximize their efforts. Here are seven things business owners need to be aware of in order to be successful in ecommerce.

Don't let technology become an obstacle

Most people think they can't handle all of the tech, but you don't have to know how to do everything yourself. There are easy-to-use tools that automate the technology you need (like drag-and-drop sales funnels with built-in shopping carts).

Familiarizing yourself with your options is an essential step in overcoming this supposed technological hurdle. There are plug and play options for you and your unique business, so don't waste another minute learning how to do it all on your own.

Don't let technology become an obstacle

Most people think they can't handle all of the tech, but you don't have to know how to do everything yourself. There are easy-to-use tools that automate the technology you need (like drag-and-drop sales funnels with built-in shopping carts).

Familiarizing yourself with your options is an essential step in overcoming this supposed technological hurdle . There are plug and play options for you and your unique business, so don't waste another minute learning how to do it all on your own.

Make sure your offer is in the right 'ocean'

In sales and marketing we talk about the idea of ​​a "red ocean" and a "blue ocean". When people are trying to sell a product while competing with every other Tom, Dick and Harry out there, it's really hard to get any traction. We call this a "red ocean".

When you operate in a blue ocean, your product or service is unique. Blue ocean products are the ones we see on our social media feeds and think, "Oh, yeah! This is exactly what I was looking for.

Lose your single product mentality

A common problem that new ecommerce retailers encounter is thinking in a product. In other words, you might think that your customer comes to your website and just buys one product from you. This is a limiting mindset that is stopping you from making money! '

Think about Amazon for a moment; it implements the perfect solution for this really well. When you add a product to your shopping cart, it immediately lets you know that others who have bought that item have also bought certain other items.

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